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Nailing Interviewing for Corporate Videos

How do you interview people who aren't savvy on camera?

An interview setup, a woman behind a camera filming a woman in front of the camera

Let's talk about something essential in the world of corporate videos—interviews. They're the heart and soul of many corporate video projects, offering a glimpse into the people and stories behind the brand. But how do you conduct interviews that captivate your audience and leave a lasting impact? Well, that's exactly what we're here to explore.

1. Prep Like a Pro:

First things first—prep work. Before you even think about hitting record, do your homework. Get to know your interviewee, the topic, and their brand, inside and out. Come up with a list of questions that will spark meaningful conversations. Don't forget to double-check your gear and set up the interview space for maximum comfort and quality - for both you and the interviewee.

2. Build a Connection:

Ever heard the saying, "It's not just what you say, but how you say it"? Well, that applies here too. Building rapport with your interviewee is key to getting those authentic, heartfelt responses. Start by introducing yourself with a warm smile and a friendly chat. Show genuine interest in their story, and let them know you're here to listen and learn.

3. Listen Up:

When it's interview time, make sure you're listening to them - not just hearing them. Pay attention not only to what your interviewee is saying but also to how they're saying it. Tune in to their tone, body language, and emotions. Ask follow-up questions to dig deeper into interesting points or clear up any confusion. Remember, it's not just an interview—it's a conversation.

4. Go with the Flow:

Sometimes, the best moments happen when you least expect them. Stay flexible and open to the natural flow of the conversation. Let it meander down unexpected paths and explore new territories. Be willing to adjust your questions on the fly based on the direction the interview takes.

5. Respect is Key:

Last but not least, always respect your interviewee's boundaries. Avoid prying into personal or sensitive topics without their consent. If they're uncomfortable discussing something, gracefully pivot to a different subject. Remember, building trust is part of the process.

In a nutshell, nailing the art of interviewing for corporate videos boils down to preparation, connection, active listening, flexibility, and respect. So, the next time you find yourself in front of the camera, keep these tips in mind, and watch your interviews come to life in ways you never imagined.

Want more about corporate videos and how to succeed as a corporate filmmaker? Go check out our online course here:

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